By Aubrey Malden
“Between The Briefs” propels you into the often flamboyant and sometimes dark world of international advertising agencies and their clients, revealing what really goes on. Including working for Prince Charles and the Queen of England. Revelations about Freddie Mercury, from the rock group Queen, who the author studied with. A touch of sex, an attempted bribe, a kidnapping in Cannes and an adventure with an inflatable doll. And the day when the author was fired by advertising guru, David Ogilvy because he proposed using rock star Paul McCartney for an international campaign for The World Wildlife Fund.
This book whisks you along from adventure to near catastrophe, to adventure again and again…
284 pages, With colour illustrations and photos
"I love Malden’s stories... they make me laugh a lot... they are precious... worth preserving."
by John Tylee, Former Associate Editor, Campaign Magazine
"Tarts in Cannes. It's a shocker.."
Mrs Marie Malden, (the Author's mother)
“Very well documented, brilliantly told.”
Wim Van Melick, Ex-Member of the OgilvyOne, Worldwide Board and Director of Training
“These witty and unexpurgated anecdotes reveal what was really going on in advertising agencies.”
Andy Rice, Brand Consultant
“A delightful collection of stories and anecdotes.”
Tony Koenderman, Editor AdReview
"Great, great fun...amazing."
Tamara LePine-Williams, Classic FM
"What an interesting life..."
Gareth Cliff, Cliff Central
Cape Talk and 702
Aubrey Malden is an award-winning copywriter, who has served up his creative genius in London, Brussels and Johannesburg. Amongst his 96 advertising and marketing awards are 4 British IPA Effectiveness Awards, The Gold American Effectiveness Award, and The Direct Marketing Effectiveness Award for Innovation and the only BAFTA to be awarded for a Television Commercial.
He has written for the marketing press, appeared on national TV and radio and having worked as a top Creative Director in three international advertising agencies and as a CEO in another International advertising agency in the UK, he is currently a partner at The Forensic Marketing Company and advises his clients on their strategies and executions to help develop their brands and deliver a better ROI. He also helps ad and media agencies pitch for new business, and has a staggering 75% success rate.
His best-selling first book, “Things the Brand Gurus Don’t Want You To Know,” is now in over 20 different countries and is used as a marketing bible by CEO’s, advertising and marketing students, marketing directors, advertising executives and chairman of advertising agencies and marketing companies.more about Aubrey
former associate editor Campaign Magazine, London.
"When I began writing for Campaign magazine, the London-based weekly bible of the advertising industry, more than a quarter of a century ago, it was still just possible to claim — and many did — that advertising was the most fun you could have while still keeping your clothes on. The outrageously camp creative director of one the UK’s biggest agencies even challenged that popular notion by sending me a Christmas card with a picture of himself lying naked on a sheepskin rug with only a bottle of Bollinger protecting his modesty. I was immensely relieved to discover that I wasn’t the sole recipient of this bit of seasonal goodwill to all men.
"It’s hard to imagine that stories like this — along with the ones that Aubrey Malden has to tell in this book — would be as plentiful today as they were back then. This was a time when advertising could still accommodate exasperating geniuses like Malden’s one-time boss David Ogilvy. A man of compelling but also unswervingly hidebound views, Ogilvy was not a man who tolerated dissent — as Malden’s story about Ogilvy, Paul McCartney and the soundtrack for a World Wildlife Fund commercial hilariously underlines.
"This, and Malden’s other tales hark back to a more freewheeling era in ‘adland’ when mobile phones were the size of breezeblocks, fax machines were as high-tech as it got and Sir Martin Sorrell’s WPP was still making supermarket trolleys.
"These are tales from the Seventies and early Eighties when British advertising still had some growing up to do. Of course, that rite of passage was a necessary one in which proper financial discipline had to be learned and credible management structures installed. Whether the business lost a lot of its sense of fun along the way will be the subject of perpetual debate. Malden’s memories are the legacy of a time when the industry’s old-class barriers were breaking down, heralding the arrival of a new breed of creatives united by their eagerness to explore new ideas rather than their social backgrounds.
"This new generation not only fizzed with exciting concepts but was also anti-establishment to the point of being downright subversive. Its members were overwhelmingly determined to enjoy themselves. The brightest and most rebellious of them were saved from the sack solely by their creative genius. Their bosses indulged them for what they could bring to the agency’s profile, while clients were happy to stand back and let them work their magic.
"Hardly surprising that this generation was such a fertile breeding ground for the kind of tales that appear in this book. And, talking of fertility, it’s no surprise either that a lot of them involve sex.
"In these more sober times, Malden and his contemporaries might be regarded by outsiders as little more than schoolboy pranksters – so say the tales of paper planes powered by fireworks and a toy tractor transformed into a dragster by a bunch of laid-back agency creatives with an oversupply of time on their hands! Sometimes the pranks themselves could be pretty creative and even sinister enough to leave their victims crushed.
"What I think is probably the best such story — if that’s the right description — fits neatly with those that form this book. It concerns the big-name creative director who appraised the portfolio of a young wannabe with his hand inside a Sooty glove puppet. “Well, I like it,” the creative director remarked. “But Sooty thinks it’s shit.” Whether or not this story is funny or just plain evil will depend on how much your heart goes out to the young creative on the wrong end of such a brutal put-down.
"Yet it’s also worth remembering that out of the agency creative departments of the kind in which Malden worked — and where schadenfraude flourished — came some of the most iconic and memorable advertising ever seen in Britain.
"I love Malden’s stories, not just because they make me laugh a lot, but also because they are precious and worth preserving. I can’t imagine that, 30 years from today, those working in today’s buttoned-down ad business, will have many similar anecdotes to tell."
Preface By John Tylee
Chapter 1 The Early Days
Chapter 2 Fireworks
Chapter 3 The Tractor
Chapter 4 You’re Fired
Chapter 5 Hans Place
Chapter 6 Sally And The Policeman’s Helmet
Chapter 7 Bill Bentley’s
Chapter 8 Tarts & The Brown Envelope
Chapter 9 Kidnapped In Cannes
Chapter 10 Little Hitler
Chapter 11 Sip, When They Sup
Chapter 12 A Knock At The Door
Chapter 13 Dear Prince Charles, We Would Like To Help
Chapter 14 Paul McCartney And The Holy Spook
Available at Takealot, Bargain Books, Exclusive Books, Jasmyn, Protea Books, JLVS, Wordsworth, Book Market(Namibia), Independent bookstores and Amazon
"Sometimes stocks are short so the shop might have to order for you. Be patient, it's a great read, worth waiting for!"
Click here to purchase Between the Briefs online from Exclusive Books
ISBN • 978-0-620-67626-7
THINGS THE BRAND GURUS DON’T WANT YOU TO KNOW
“A practical guide that will make and save you money...”
Wim van Melick, Ex-Member of the OgilvyOne, Worldwide Board and Director of Training
ISBN • 978-0-620-43449-2
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